SAMSUNG.COM/US
SAMSUNG.COM/US
SITE MIGRATION
RELAUNCH
Samsung.com/us Relaunch
The migration of over 2,000 of Samsung's product pages to a newer, more updatable platform (AEM) in 2017.
Updated Components: Homepage, PFS, PF Header, PCD, PLP, PDP, and All Deals pages for Mobile, TV/HT, Computing, Home Appliances, Smart Home.
My role: Content Creations, Digital Assets Production, Iconography, Promotional / Content Updates on a daily basis.
Year: 2017-2018
SAMSUNG
SAMSUNG
SAMSUNG
ICONOGRAPHY
ICONOGRAPHY
ICON INSPIRATION / CONCEPTING
ICON INSPIRATION / CONCEPTING
ICON INSPIRATION / CONCEPTING
When ideating for each icon, I draw inspiration from the Samsung products themselves, and leverage the icons or visuals used in those products wherever possible.
When ideating for each icon, I draw inspiration from the Samsung products themselves, and leverage the icons or visuals used in those products wherever possible.
ICON DESIGN PRINCIPLES
ICON INSPIRATION / CONCEPTING
ICON DESIGN PRINCIPLES
Icons should be simple, context-relevant and legible even at minimum size. We’ve created the current icon library as a guide to make sure all icons fit into our system.
When ideating for each icon, I draw inspiration from the Samsung products themselves, and leverage the icons or visuals used in those products wherever possible.
Icons are visually optimized to appear the same across both black and white background, keeping the consistent line-weights for each set.
When ideating for each icon, I draw inspiration from the Samsung products themselves, and leverage the icons or visuals used in those products wherever possible.
STANDARDIZATION
ICON INSPIRATION / CONCEPTING
STANDARDIZATION
For icons that will be used across categories, we've standardized the usage to ensure consistency and easier implementation.
When ideating for each icon, I draw inspiration from the Samsung products themselves, and leverage the icons or visuals used in those products wherever possible.
COLORS
ICON INSPIRATION / CONCEPTING
There are primary and accent colors for the specific icon use cases.
When ideating for each icon, I draw inspiration from the Samsung products themselves, and leverage the icons or visuals used in those products wherever possible.
WHERE ICONS LIVE
ICON INSPIRATION / CONCEPTING
Systematic feature icons that being used across all catagories on
the global samsung.com site.
When ideating for each icon, I draw inspiration from the Samsung products themselves, and leverage the icons or visuals used in those products wherever possible.
Systematic feature icons that being used across all catagories on the global samsung.com site.
Full set
VIEW MORE PROJECTS
Samsung Galaxy S10Website Design
Samsung Home AppliancesWebsite Design
JBL Pulse3Website Design
Samsung.com US Site DesignProject type
EssieConcept art
Paper by FiftyThreeProject type
Dribbble — LinkedIn — theshkim@gmail.com
© 2020 l Seonhwa Kim